Ray Ban wants to collaborate with state parks to encourage vacation-goers to visit nearby parks with the new special edition State Park Aviators collection. To achieve this, I designed an Augmented Reality experience and special edition packaging corresponding with different state parks. Users can scan a poster in their hotel lobby to trigger the AR experience. Viewers can then pan around the room and tap the screen to see different views around the nearby park as well find directions to the nearest RayBan store where they can find the special editions aviators and packaging.

Creative Direction, Design, Programming, Packaging Design​​​​​​​​​​​​​​