Theories Unearthed is a full visitor-centered experience designed for Nova Scotia’s Oak Island Visitor Center.
This experience guides visitors from start to finish, beginning with the visitor’s first point of contact and ticketing experience, to an interpretive exhibit and interactive activities, to takeaways that extend engagement beyond the visit.
Personal Project
Research, copy, design, art direction
Promotion
Digital marketing and outreach through social media promotion
Digital Ticketing experience
Clear pre-visit information with easy online ticket purchase and delivery
Exhibit Experience
Visual storytelling and interaction through interpretive materials
Live Engagement
Live engagement through meet & greet and tour components, opportunities for discussion
Takeaway Materials & post-visit engagement
Experience continues after the visit through encouraged reflection checks, merchandise, and additional behind-the-scenes content
